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post #1 of 9 (permalink) Old 11-20-2014, 12:40 PM Thread Starter
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Marketing solutions

I wanted to ask advise. We are trying to transit from rehab work that started showing signs of being waste of our time to local work. What do you guys do for marketing? I am not sure how to approach local realtors either, they more likely have their own network of the contractors, but I can try that also, question is how do you find these realtors that handle foreclosures?
We have one other line of business, but it will take may be a year to make it profitable. This is where my crews are right now, but after that I would hate to let these people go, so started thinking about exit strategy. Any input will be highly appreciated. Market supposedly better now, we have highly experienced crews, I am sure they will find something else, but feel responsible for each and every one of the guys that work for us.
Thank you in advance for any advise.
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post #2 of 9 (permalink) Old 11-20-2014, 02:02 PM
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Originally Posted by newreo View Post
I wanted to ask advise. We are trying to transit from rehab work that started showing signs of being waste of our time to local work. What do you guys do for marketing? I am not sure how to approach local realtors either, they more likely have their own network of the contractors, but I can try that also, question is how do you find these realtors that handle foreclosures?
We have one other line of business, but it will take may be a year to make it profitable. This is where my crews are right now, but after that I would hate to let these people go, so started thinking about exit strategy. Any input will be highly appreciated. Market supposedly better now, we have highly experienced crews, I am sure they will find something else, but feel responsible for each and every one of the guys that work for us.
Thank you in advance for any advise.
Best way to market is word of mouth. However, that takes time to build a clientele and reputation.

Second best way, for me anyway, is my website.

Third best way is through specialty/niche work. I'm signed up with county rehabilitation program that deals with lead and asbestos for low income families. They send me work all the time. In the last week I was asked to bid 3 jobs. One of the 3 I was told I will be the only bidder



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post #3 of 9 (permalink) Old 11-20-2014, 03:37 PM
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Originally Posted by BRADSConst View Post
Best way to market is word of mouth. However, that takes time to build a clientele and reputation.

Second best way, for me anyway, is my website.

Third best way is through specialty/niche work. I'm signed up with county rehabilitation program that deals with lead and asbestos for low income families. They send me work all the time. In the last week I was asked to bid 3 jobs. One of the 3 I was told I will be the only bidder

Keep all your customers happy, and they will be selling jobs for you!
Word of mouth for me is the best for me, because potential customers already have a feeling of trust, and that is priceless!
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post #4 of 9 (permalink) Old 11-20-2014, 06:15 PM
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We had a realtor text me yesterday and invite us to lunch. All the agents in that office had brought in food to feed the vendors. I put on nice clothes and the office girl a nice dress that really showed off her qualifications. We had printed out several fliers and stapled business cards to them. We have some company keychains with flashlights on them and of course our contact info. I provided HUD keys to those realtors that wanted them. We didn't go after any of the routine stuff or lawn cuts. That's what every bubba with a mower hounds realtors for. Instead we focused on our ability to help them when a home fails inspection and the seller needs to make repairs fast so they can get rid of the property. We focused also on property management for their relocation division.

After getting a free lunch we left with 2 winterization orders, a garbage disposal order (which I did this afternoon), some drywall repairs to bid, and 2 rekeys.

No big jobs or anything to write home about but hopefully we opened some doors. The best thing is we were able to show that we do more than preservation work.
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post #5 of 9 (permalink) Old 11-20-2014, 06:28 PM
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We found the Landlord association network out here. Did the whole meet and greet dinner a few times. Handed out keyrings with a light and what not and our cards and fliers. Lined us up a ton of work. Painting, carpet what not. Realtors that own a few properties use us now for their lock work and wints etc.. that's what worked for us.
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post #6 of 9 (permalink) Old 11-20-2014, 06:50 PM
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I might also add that all the other "contractors" who showed up were in their field clothes. They ate, shot the breeze a little and rolled. In my opinion they missed opportunities but who knows maybe they have more work than they need?

There was a lack of professionalism in how they conducted themselves. Realtors know if you are a professional they don't have to micro manage you. They want things easy. The less they do the better.
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post #7 of 9 (permalink) Old 11-20-2014, 09:52 PM Thread Starter
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We found the Landlord association network out here. Did the whole meet and greet dinner a few times. Handed out keyrings with a light and what not and our cards and fliers. Lined us up a ton of work. Painting, carpet what not. Realtors that own a few properties use us now for their lock work and wints etc.. that's what worked for us.
We actually own rentals and this is where my crews are now in the mix with some rehab work that I still have. It's a good idea to look for similar association here to establish relationships with, if we have any in the area or continue with real estate route.
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post #8 of 9 (permalink) Old 11-20-2014, 09:54 PM Thread Starter
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Originally Posted by BRADSConst View Post
Best way to market is word of mouth. However, that takes time to build a clientele and reputation.

Second best way, for me anyway, is my website.

Third best way is through specialty/niche work. I'm signed up with county rehabilitation program that deals with lead and asbestos for low income families. They send me work all the time. In the last week I was asked to bid 3 jobs. One of the 3 I was told I will be the only bidder
It's a good idea, I was thinking about getting license for mold and asbestos in addition to our other credentialing.
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post #9 of 9 (permalink) Old 11-21-2014, 07:34 PM
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It's a good idea, I was thinking about getting license for mold and asbestos in addition to our other credentialing.
I have a great asbestos sub that takes care of the abatement. I just do the rebuild.

Its on my radar to attend the AMRT class from IICRC. I'm hoping work slows down this winter so I can some training in. If you are looking into mold classes, I'd start here. www.iicrc.org.



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