Join Date: Aug 2012
Thanked 166 Times in 79 Posts
I'm not a realtor, but I played one on t.v.
Here is what I'd do if I were trying to delve deeper into that market.
Pretty much every sizeable realty office holds weekly or monthly meetings. That will be your time to shine. Find out the time of their meetings (typically sales guru crap), show up armed with several dozen donuts, cookies, or memorabilia. Make sure you are armed with marketing material (biz cards), ask politely to give a very very brief sales pitch of the services you offer (don't kill them with details).
Put your best foot forward in this 90 second sales pitch. Offer services that any person looking to sell or buy a home would need (right in line with your current business model). Pass out your business card, and lastly the most important thing.
Offer an incentive for them to give your name out. Be creative with it, even if you lose a bit of $ on the deal it will be worth it. Remember, all it takes is 1 happy realtor/broker and it can snowball FAST. Word spreads.
The target isn't the realtor, or even the broker for that matter. It's the INVESTOR, that is where you want the sweet spot to be.
Always under promise, and over deliver.