It is fairly common for a property preservation businesses to receive most of their business through word-of-mouth referrals. In our modern world, however, businesses live or die based on their online presence. Does your property preservation business have a website? If not, take the time to learn about the potential benefits you might gain from starting one.
Why Should Your Business Have a Website?
According to recent statistics, as many as 81% of consumers research a company before they make any major purchases. Property preservation can get fairly expensive, especially for large jobs, and consumers want to know that they can trust the company they hire to do the work. If you have a website, potential customers will be able to learn more about your business before they choose who to hire which will increase your likelihood of getting the job.
If you don’t have a professional website, or if your website is of low quality, you may be losing out on a lot of new business. Not only does a website help to boost your online presence, but it can help to establish your brand as well. The information on your website may be the only information new customers get before hiring you or not hiring you, so it is worth the investment to make sure your website is working for and not against you.
Should You Use Social Media as Well?
In addition to having a high-quality website for your property preservation business, you should also think about becoming more active on social media. Using social media isn’t as complicated as you might imagine – all you really have to do is post something a few times a week to keep your business in the forefront of people’s minds. Once you get the hang of using social media you can get a little more creative and that will help to maximize the benefit. To give you an idea what social media can do for your property preservation business, here are some of the benefits:
• Increasing traffic to your website. You have to have a website to enjoy this benefit, of course, but your social media profile can link to your website and when consumers see your social media posts, they may follow the link to learn more.
• Building your brand. Running a successful property preservation company is all about establishing yourself as an authority and as a trustworthy company. Using social media to speak to your customers can help to establish that authority.
• Receiving customer insight. When you use social media you’ll also have the ability to track your posts and to see how well they perform. Based on this information, you can learn more about the people who become your customers.
• Building a community. Having a website and active social media accounts will give your existing customers a way to keep up with you and it will help you to bring in new customers, growing a community of people around your business.
Though it is not impossible for a business to survive without a website, the benefits of having one greatly outweigh the cost. If you want to maximize your revenue by gaining new business on a regular basis, think about creating or upgrading your website and make an effort to become more active on social media as well.